Design Brief: Affuteur Shannon (Shannon Sharpener) is knife sharpening and restoration business in Shannon, Quebec, CA. The business was created in 2013 by CEO, Richard Fortin. Richard asked me to create a brand identity and business package for him. The main objective of this project is to create an identity that can be known throughout neighboring towns and show off his craft and services appropriately. The target audience will be knife owners and knife buyers in the hunting, culinary, personal and hobby fields. Richard is a family man, old trucker, and a loyal resident so I wanted to incorporate a few reoccurring themes. A clover can be seen throughout the design package, since the town of Shannon is an old Irish immigrant town. Also, a local landscape picture and before and after pictures of his work give the package an authentic feel. This is a work in progress that will be translated into French now that all the content is created.